Project Overview
Safety Sells
Here’s the bottom line: Safety sells. With poor CSA scores, lost opportunities, and general uncertainty surrounding safety, the Bennett Safety Board presented the problem to HeavyDuty Branding, and we quickly recognized that we had to start from the heart of the company before anything could change on the client side. We launched into research with thorough and widespread internal interviews of Bennett’s executives, employees, independent drivers, and field agents—anyone and everyone associated with the Bennett brand. These were our initial findings:Client
Bennett International Group, LLC
