Win-Back Campaign Earns 100% ROI
Direct Marketing
Marketing Strategy
Marketing Strategy
Project Overview
Before a single concept was created, our first task involved a significant investment of time and resources to conduct a through discovery effort. This included profiling and modeling their lapsed members to identify important characteristics, trends and common denominators.This deep dive into ASQ’s data along with secondary research helped us to produce fact-based marketing strategies. The data allowed us to generate insightful lapsed member persona profiles complete with the most common reasons these ex-members allowed their membership to lapse.Client
ASQTags
Membership Marketing
B2B
ROI
Results
Measurable Marketing
Direct Marketing
Digital Strategy
